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Redefining Direct Selling, Delivering Sustainable Growth

Medifast is the company behind one of the country’s fastest-growing health and wellness communities, OPTAVIA®. We’ve redefined direct selling by combining the best aspects of the model while eliminating dimensions that have typically challenged other companies.

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A Sustainable, Scalable Model

Backed by nearly 40 years of experience, our innovative products and integrated coach model, Medifast has consistently grown revenue ahead of peers and competitors. Our business model eliminates weaknesses and emphasizes the effective aspects of the direct-selling model, incentivizing Coaches to support Client success. Our Coaches find that the independence, flexibility and aspirational mission offers them the best of today’s gig economy.

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Our Executive Team

The vision and commitment that makes Medifast an emerging leader in the global health and wellness category starts at the top.

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