Every day, more lives are transformed all over the world – one healthy habit at a time. Read the latest about how Medifast and the OPTAVIA® movement is impacting people’s lives.
Medifast & Cuts Fitness For Men today announced a strategic partnership that will target the millions of "Regular Guys" who are seeking weight loss and fitness solutions. The relationship combines leaders in both the weight loss and fitness franchising categories.
Cuts Fitness franchisees and trainers will offer each Cuts member with personalized attention and guidance with product selection and adherence to the Medifast program. Men who order Medifast through Cuts will receive free personal support and a week free of Medifast with their first purchase of a variety package.
To enhance its fitness offering, Medifast, an innovator in weight loss for men, will offer its male customer base discounted gym memberships to the approximate 75 Cuts Fitness For Men franchises. And for those men who don't have access to Cuts gyms, Medifast will be offering the newly published book by Perigee released May 1, 2007, "Cuts Fitness For Men -- The Ultimate 30 Minute Workout." The new book features easy to read fitness and healthy lifestyle for guys of all ages and sizes.
"Medifast, as a leader in the weight loss industry is thrilled to partner with health club providers such as Cuts Fitness For Men, the world's fastest growing men's fitness franchise," said Michael S. McDevitt, Chief Executive Officer of Medifast. "This partnership with Cuts further demonstrates that Medifast is a comprehensive model that offers fantastic growth opportunities to multiple target markets which now includes "Regular Guys." The Medifast program is the gold standard in weight loss and offers comprehensive, healthy weight loss and weight maintenance programs which are a perfect blend with fitness programs. We are very proud to be aligning with a company that has the same high standards of delivering innovative, quality products to its customers."
Medifast is a great program for men because of its convenience and structure. The partnership capitalizes on the mounting strength of both companies whose customers share many similar characteristics and opens up another wide-reaching channel of distribution for both as well.
"The synergy between the product lines of Cuts Fitness For Men & Medifast provides for significant co-marketing opportunities that will result in higher customer satisfaction and an influx of new customers to both organizations," said John Gennaro, Cuts Fitness For Men's president and founder. "Our members will now have access to a combination of diet and fitness products second to none."
Customers will be able to order the new program starting in the month of June by visiting a participating Cuts Fitness franchise. More information regarding the partnership between Medifast and Cuts is available on the websites of both companies.
This release contains forward-looking statements, which may involve known and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.
About Medifast - http://www.medifastdiet.com/
About Cuts Fitness For Men - http://www.cutsfitness.com/
Cuts Fitness For Men is the world's fastest growing men's fitness franchise. It features the Body CutsT System, a comprehensive, thirty-minute circuit training and cardiovascular-based workout that appeals to men who don't have the time or desire to exercise in a traditional gym. Since the opening of its first fitness center in May 2003, more than 75 Cuts Fitness For Men franchises have been acquired, and the company has been named as one of Entrepreneur Magazine's Top 20 New Franchises.
First Call Analyst:
FCMN Contact: email@example.com
SOURCE: Medifast, Inc.
CONTACT: Monique Griffin of Medifast, +1-410-504-8224, or Investor
Fitness For Men, +1-609-532-9356,