Press Releases

Medifast & Cuts Fitness For Men today announced a strategic partnership that will target the millions of "Regular Guys" who are seeking weight loss and fitness solutions. The relationship combines leaders in both the weight loss and fitness franchising categories.

Cuts Fitness franchisees and trainers will offer each Cuts member with personalized attention and guidance with product selection and adherence to the Medifast program. Men who order Medifast through Cuts will receive free personal support and a week free of Medifast with their first purchase of a variety package.

To enhance its fitness offering, Medifast, an innovator in weight loss for men, will offer its male customer base discounted gym memberships to the approximate 75 Cuts Fitness For Men franchises. And for those men who don't have access to Cuts gyms, Medifast will be offering the newly published book by Perigee released May 1, 2007, "Cuts Fitness For Men -- The Ultimate 30 Minute Workout." The new book features easy to read fitness and healthy lifestyle for guys of all ages and sizes.

"Medifast, as a leader in the weight loss industry is thrilled to partner with health club providers such as Cuts Fitness For Men, the world's fastest growing men's fitness franchise," said Michael S. McDevitt, Chief Executive Officer of Medifast. "This partnership with Cuts further demonstrates that Medifast is a comprehensive model that offers fantastic growth opportunities to multiple target markets which now includes "Regular Guys." The Medifast program is the gold standard in weight loss and offers comprehensive, healthy weight loss and weight maintenance programs which are a perfect blend with fitness programs. We are very proud to be aligning with a company that has the same high standards of delivering innovative, quality products to its customers."

Medifast is the leading easy-to-use, clinically proven portion controlled weight loss program that offers the exclusive 5&1 Program and over 50 delicious meals. Medifast has been recommended by 15,000 physicians and used by over one million customers. The program has no membership fees and provides free online support and access to trained dieticians. Cuts Fitness For Men provides 30 minute workout solutions for men through its franchise network of 75 locations in 23 states and 5 countries. The circuit training solution offers members 16 stations consisting of cardio and strength training machines that provide an effective, full body workout for guys who don't have the time or desire to go to a traditional gym.

Medifast is a great program for men because of its convenience and structure. The partnership capitalizes on the mounting strength of both companies whose customers share many similar characteristics and opens up another wide-reaching channel of distribution for both as well.

"The synergy between the product lines of Cuts Fitness For Men & Medifast provides for significant co-marketing opportunities that will result in higher customer satisfaction and an influx of new customers to both organizations," said John Gennaro, Cuts Fitness For Men's president and founder. "Our members will now have access to a combination of diet and fitness products second to none."

Customers will be able to order the new program starting in the month of June by visiting a participating Cuts Fitness franchise. More information regarding the partnership between Medifast and Cuts is available on the websites of both companies.

This release contains forward-looking statements, which may involve known and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.

About Medifast - http://www.medifastdiet.com/

Medifast is the leading easy-to-use, clinically proven portion-controlled weight loss program. Medifast has been recommended by 15,000 physicians and used by over one million customers. It is committed to enriching lives by providing innovative choices for lasting health. Medifast programs have been proven effective through studies by major university teaching hospitals. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) national network of physicians, 3) medically supervised Medifast Weight Control Centers, and 4) Take Shape For Life program. Medifast was founded in 1980 and is located in Owings Mills, Maryland.

About Cuts Fitness For Men - http://www.cutsfitness.com/

Cuts Fitness For Men is the world's fastest growing men's fitness franchise. It features the Body CutsT System, a comprehensive, thirty-minute circuit training and cardiovascular-based workout that appeals to men who don't have the time or desire to exercise in a traditional gym. Since the opening of its first fitness center in May 2003, more than 75 Cuts Fitness For Men franchises have been acquired, and the company has been named as one of Entrepreneur Magazine's Top 20 New Franchises.

First Call Analyst:
FCMN Contact: jelwood@medifastdiet.com

SOURCE: Medifast, Inc.