Every day, more lives are transformed all over the world – one healthy habit at a time. Read the latest about how Medifast and the OPTAVIA® movement is impacting people’s lives.
"Nobody's more serious about health and fitness than me and staying fit is my top priority. That's why I've teamed up with Medifast, a leader in clinical nutrition, to bring my fans a line of products that are packed with everything the body needs to get in better shape and improve their health. I use the products every day as part of my training," says Ray Lewis.
Pro Drink™ For Men is packed with 52 grams of protein, branch chain amino acids, vitamins, minerals and antioxidants. Pro Drink™ For Women has 22 grams of protein and both drinks offer a mixture of whey and soy proteins. The Pro Drink™ products were physician-engineered to be gender specific with a low fat and sugar content and wear the FDA's Heart Healthy Seal of Approval.
The line also includes a Balanced Nutrition Drink and Balanced Nutrition and Energy Bars. These products are specially formulated to help men and women lose up to two pounds per week as part of a healthy meal plan or to maintain a healthy lifestyle.
"We've created a line with Ray that can be used by anyone from the serious athlete to the fan in the stands. These products, combined with Ray's http://www.raylewistakeshape.com/ website, will help people learn how to get healthy and improve their lives through positive lifestyle changes, good nutrition and exercise," says Mike McDevitt, Medifast's President. "Working with Ray has been amazing because he is so passionate about not only taking care of himself, but all of those surrounding him."
Now in his 10th season, Ray joined the Baltimore Ravens as a first round draft pick in 1996. Since then he has been selected to seven Pro Bowl teams, named AP NFL Defensive Player of the Year in 2000 and 2003 and received Super Bowl XXXV MVP honors. Ray Lewis is one of the greatest Linebackers in NFL history leading the NFL in tackles in four separate seasons.
"We are especially excited about Pro Drink™, a premier sports nutrition product with 52 grams of protein that can help athletes perform at the highest level. In an age when so many athletes are turning to steroids and stimulants to get ahead, Ray Lewis is a stellar example of what eating well, living a disciplined lifestyle and working hard can do to put you at the peak of your game. He is passionate about health, fitness and both physical and spiritual well being. These products are manufactured with top of the line ingredients and the highest manufacturing standards in the industry," says Brad MacDonald, Medifast's CEO.
The September launch of the Ray Lewis Take Shape™ America line will be supported by a Baltimore-based advertising campaign to include television, radio, web and print advertisements. The business will also be supported by the http://www.raylewistakeshape.com/ website. The extensive site will offer Ray's Fitness challenge, Ray's personal workouts and meal plans and will provide nutrition advice in an online newsletter. Customers may also call 888.52.RAY.52 to order products.
"I'll show you how to get into shape my way, using the same sports nutrition foods I use every day in combination with my favorite workouts. Take my Challenge, You'll see results," says Ray Lewis.
About Medifast: (http://www.medifastdiet.com/)
Medifast has been helping people lose weight and achieve better health for 25 years. Its meal replacement foods have been proven effective at Johns Hopkins University, recommended by over 15,000 physicians and used by more than 1,000,000 customers. Medifast offers its customers world-class customer service, technical and medical support.
This release contains forward-looking statements, which may involve known, and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.
SOURCE: Medifast, Inc.
CONTACT: Jaime Elwood, VP Corporate Communications and Administration,
+1-410-504-8110, or Jeremy Hunt, Investor Relations, +1-410-504-8196, both of
Medifast, Inc.; or Ira Rainess, Game Time, LLC, +1-443-831-1190