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Medifast Announces 2004 Full-Year Revenue
2005 Off to Strong Start; January Revenue Increases 27%
PRNewswire-FirstCall
OWINGS MILLS, Md.

Medifast, Inc. announced today unaudited revenue for its 2004 fiscal year for the period ended December 31, 2004 and revenue for the month of January 2005. The Company expects to report full-year 2004 revenue of $27.4 million, an increase of 7.8% versus fiscal year 2003 of $25.4 million. The Company generated $2.8 million in revenue for January 2005, an increase of 27% versus the same month in 2004 when the Company posted revenue of $2.2 million.

"We are excited to start the year in such a positive manner," said Brad MacDonald, Medifast's Chairman and Chief Executive Officer. "Many of our new initiatives; our Web Marketing and Advertising programs, our Hi-Energy Corporate Clinics, our Take Shape for Life "Tasting Programs" and our recent product launch on a national cable television channel, have generated significant new revenues for our products. We are optimistic that we will resume our strong growth in 2005."

The Company expects to release audited fourth quarter results and provide guidance for 2005 when it announces its financial results Monday, March 14.

This release contains forward-looking statements, which may involve known and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.

SOURCE: Medifast, Inc.

CONTACT: Jeremy Hunt, Medifast, Inc., +1-410-504-8196, or Ken Sgro,
CEOcast, Inc. for Medifast, +1-212-732-4300 x224