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Medifast's Hi-Energy Clinic Division Opens 4 New Clinics in Texas and Reopens 7 in the Southeastern United States for a Total of 11 Corporate Clinics
New Grand Opening Events Scheduled for January
PRNewswire-FirstCall
OWINGS MILLS, Md.

Medifast, Inc. announced today that it has opened four corporately owned Hi- Energy Weight Control Centers in the Dallas/Ft. Worth area. The new clinics are part of the Company's nationwide expansion of its popular line of weight management clinics, which offer products and programs targeted at consumers with clinical obesity and diabetes. The Company reopened seven clinics and its corporate offices in Florida, which were damaged by the hurricanes affecting the southeastern United States. Hi-Energy clinics differ from their competition because of the "medical monitoring and clinical protocols" developed over the last twenty years in over 15,000 physician offices across the country. Now with 11 clinics on-line for the 2005 season, the Company expects these clinics to generate annual revenue of $1.2 to $2.0 million next year. These revenue estimates do not include an estimate for any reimbursement from third parties during 2005. These corporate clinics will utilize new protocols developed in Medifast's clinical studies with Johns Hopkins University and will be on the cutting edge of providing nutritional intervention for disease and overall "Health Management" to the Company's clients.

"We believe the opportunity for our Hi-Energy Weight Control Centers is substantial," said Brad MacDonald, Medifast's Chairman and Chief Executive Officer. "Our clinics are unique, as they are the only ones to offer our clinically proven portion-controlled meal replacement products targeted at those with clinical obesity and diabetes. We expect to aggressively open clinics during 2005, through a combination of corporately owned and licensed locations."

Kellie Pizzico, a former sales and marketing executive with Xerox, is the Vice President of Operations of the Hi-Energy division and is aggressively searching for new licensee operations. Ms. Pizzico will open new corporate clinics in the near future. Steve Oren, who previously operated the Marine Corps' multi-million-dollar operations on Okinawa, is the CEO of Hi-Energy Weight Control Centers, LLC, the Texas division. Recently, the company made an application to Medicare to solicit government assistance to the disadvantaged who need a nutritional intervention program to reduce the incidence of Type 2 diabetes. Hi-Energy has a protocol recently tested at Johns Hopkins University that will provide significant relief to those patients.

This release contains forward-looking statements, which may involve known and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.

SOURCE: Medifast, Inc.

CONTACT: Jeremy Hunt, Investor Relations Specialist, Medifast, Inc.,
+1-410-504-8196; or Ken Sgro, CEOcast, Inc. for Medifast, +1-212-732-4300