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Medifast Increases Advertising With National Network Television Commercials
Kicks-Off Aggressive Marketing Campaign on NBC's Today

Medifast, Inc. announced that beginning today, it will launch an aggressive advertising campaign featuring national and cable television commercials and print advertising. The campaign will begin with the Company's first-ever national network commercial airing this morning on NBC during "Today," one of the country's most watched morning news shows. The 60-second spot is expected to run during the 9:00 a.m. hour and will be seen by over 4.3 million viewers.

This commercial will kick off an aggressive advertising campaign during the month of May, which will also include 60-second spots airing on other national networks. In addition, the Company will turn-up its successful network cable television campaign. The Company is also running full-page print advertisements in a leading national Sunday news magazine that has demonstrated significant response in the past and will generate over 200 million consumer impressions. This advertising strategy will continue to support our Physician business, Hi-Energy Clinics and generate significant business leads for the Company's Take Shape for Life network of certified Health Advisors.

"We have worked vigilantly over the past three months to fine-tune our television advertising," said Brad MacDonald, Medifast's Chief Executive Officer. "I am pleased to report that we have succeeded in increasing our sales conversion rates, through a combination of improvements in training for our knowledge-based call center employees and a dynamic and informative video package which is being mailed to potential customers. Since we have improved our efficiency, we believe it is now prudent to invest in advertising that we had initially envisioned would increase our revenue and earnings growth in 2004."

The Company, to support these activities, recently hired a seasoned customer service and training manager with over 20 years of experience and has redesigned and reenergized its customer service department with highly trained and experienced agents.

This release contains forward-looking statements, which may involve known, and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.

SOURCE: Medifast, Inc.

CONTACT: Jeremy Hunt, Investor Relations Specialist, +1-410-504-8196, or
Casey Seward, Public Relations Manager, +1-410-504-8154, both of Medifast; or
Ken Sgro, CEOcast, Inc. for Medifast, +1-212-732-4300