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Medifast Launches New Website to Enhance Customer Service

Medifast, Inc. producer and manufacturer of Medifast weight and disease management branded products is proud to announce the launch of its completely redesigned website The website update will provide customers and business associates with an up-to-date, state-of-the-art resource for information about the company and its products. Its user- friendly layout enables the visitor to navigate easily throughout the site.

"Our newly designed website demonstrates Medifast's commitment to its customers and investors," says Jaime Elwood, Senior Director of Marketing. "Our customers can now rely on getting the most accurate information and support to help them reach their nutritional goals."

  Look for new features such as:

   -- A Company profile and history along with an in-depth look at the
      manufacturing and production facility.
   -- A Customer Support section that provides detailed contact information
      as well as answers to frequently asked questions.
   -- A For Investors section that provides stock quotes, press releases and
      the latest financial information
   -- A national database of Medifast physicians for those customers who do
      not have a medical practitioner overseeing their Medifast program.
   -- An easy-to-use product shopping cart with complete order history
   -- A For Physicians page that will allow physicians to operate their
      Medifast business completely on-line.
   -- Featured success stories with before and after pictures

The new Medifast website is hosted in a state-of-the-art IBM-certified data center, built like a fortress including 18-inch thick steel-reinforced concrete walls. The data center security system includes extensive camera surveillance, controlled access and biometric hand-scanning technologies, a dry-chemical fire-suppressant system, a controlled temperature and humidity environment, and a 24x7x365 Network Operations Center staffed with Cisco, Juniper, Microsoft, IBM, and Linux certified engineers. The data center features multiple OC-3 Internet connections, multiple metropolitan OC-48 SONET rings and multiple electrical power feeds with additional backup power generation.

The secure e-commerce solution provides for secure encrypted transactions and service features on the new site are Microsoft 2000-2003 and .NET services. The servers are running the latest versions of Microsoft Windows server.

Visitors will find the aesthetics of the new site inviting and sophisticated. Along with having a more modern feel, the design will allow for significant growth and updating in the years to come. The much anticipated website update is the result of extensive research and design, and will provide a tool to help customers reach and maintain their nutritional goals. Medifast encourages the use and book marking of the website and welcomes any comments or suggestions.

This release contains forward-looking statements, which may involve known, and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.

SOURCE: Medifast, Inc.

CONTACT: Jeremy Hunt, Investor Relations Specialist, +1-410-504-8196, or
Casey Seward, Public Relations and Marketing Manager, +1-410-504-8154, both of
Medifast, Inc.; or Ken Sgro, CEOcast, Inc. for Medifast, +1-212-732-4300