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Brennan Response, Inc. announced today that its President Jim Brennan was interviewed by CEOcast, Inc. in an on-line interview to discuss Medifast's
"What we were looking for in the test was the level of interest among consumers to find out if this is a viable product," said Mr. Brennan in the interview. "People were so interested in the program that our call projections were way underestimated. We generated literally twice as much response as our model had predicted. The response was so strong that it quickly outran our telemarketing capacity. The response was so overwhelming that we had to quickly upgrade our capacity. This initial call response is the best indicator to us of how much consumer interest there is."
Medifast conducted a two-week test campaign nationally on satellite and cable networks. The purpose of the test was to assist the company in developing a national rollout of the direct response program starting in January.
The entire interview is currently available at www.ceocast.com.
Brennan Response is a Baltimore-based company that creates advertising for the sole purpose of generating a response. The Company develops customized programs designed to generate immediate product sales, lower cost-per- lead/sale ratios, increased advertising response, or enhanced brand-identity for products or services.
SOURCE: Brennan Response, Inc.
CONTACT: Jim Brennan, President of Brennan Response, Inc.,