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Medifast Launches National Television Test Ad Campaign; Names Brennan Response as Direct Response Television Agency

Medifast, Inc. announced today that after a thorough review of several companies, it has chosen Brennan Response, Inc. to produce its direct response and retail support commercials for the Medifast and Woman's Wellbeing brands.

The Company is currently conducting a 2-week test campaign nationally on satellite and cable networks. The analysis of the campaign's first few days has proven to be highly successful and will assist the company in reaching its forecast through a national rollout of the program starting in January.

"Our direct response commercials are expected to generate significant revenues for the Company," says Brad MacDonald, Medifast's CEO. "Our advertising initiatives will support our network of physicians and over 4000 health advisors who provide counseling and program support services to Medifast customers."

"Given the results of the test campaign so far, I am convinced that the advertising model we have developed with Medifast will be successful," says Jim Brennan, President of Brennan Response.

Brennan Response is a Baltimore based company that creates advertising for the sole purpose of generating a response. The Company develops customized programs designed to generate immediate product sales, lower cost-per- lead/sale ratios, increased advertising response, or enhanced brand-identity for products or services.

This release contains forward-looking statements, which may involve known, and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.

SOURCE: Medifast, Inc.

CONTACT: Jeremy Hunt, Investor Relations Specialist, +1-410-504-8196, or
Casey Seward, Public Relations and Marketing Manager, +1-410-504-8154, both of
Medifast, Inc.; or Ken Sgro of CEOcast, +1-212-732-4300, for Medifast