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"We continue to drive strong demand for our products through a highly- effective national advertising program and aggressive marketing initiatives," said Bradley MacDonald, Medifast's CEO and Chairman. "We are seeing an immediate return on our investments in this area, and anticipate expanding our programs further. We believe the combination of the infrastructure we have developed to efficiently process orders and the targeted advertising campaigns driving consumer awareness will enable us to penetrate new markets quickly and cost effectively. We are excited about the prospects for our Fit! Line this month as we feel that the adolescent market for ages 10-16 represents an enormous opportunity for our soy-based line of specially formulated products."
This release contains forward-looking statements, which may involve known, and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.
SOURCE: Medifast, Inc.
CONTACT: Casey Seward, Public & Investor Relations Specialist, Medifast,
Inc., +1-410-504-8154; or Mathew Henderson, CEOcast, Inc. for Medifast,
Web site: http://www.medifast.net/