Skip to content

Press Releases

Every day, more lives are transformed all over the world – one healthy habit at a time. Read the latest about how Medifast and the OPTAVIA® movement is impacting people’s lives.

Medifast and NovaCare Rehabilitation Join the Fight Against Obesity Through a Marketing Agreement
Pact Allows Medifast Access to a Minimum of 200 of NovaCare's Clinics
PRNewswire-FirstCall
OWINGS MILLS, Md.

Medifast Inc., announced today that Take Shape for Life, Inc. (TSFL), its wholly owned subsidiary and NovaCare Rehabilitation, a division of Select Medical Corporation, have signed a joint Marketing Agreement in an effort to provide weight and disease management solutions to NovaCare's patients. Under this Agreement, which is initially 18 months, Medifast expects to market its products to a minimum of 200 of NovaCare's clinics. Medifast expects this Agreement to generate significant revenues for its Take Shape for Life division.

"This marketing agreement will provide significant distribution opportunities for our products," said Bradley T. MacDonald, President and CEO of Medifast. "We believe that this new distribution channel will give us access to thousands of patients that rely upon NovaCare for rehabilitation."

Initially, NovaCare will have custom created retail kiosks in outpatient rehabilitation centers throughout Pennsylvania, New Jersey, Florida, Maryland, Delaware and Washington D.C. The kiosks will include Medifast product information, before and after pictures, testimonials and encouragement from celebrity sportscaster and Medifast coach Dick Vitale. Through the Take Shape for Life Health Institute, NovaCare staff will be equipped with the appropriate tools and knowledge to successfully advise patients on the Medifast program.

According to Dr. Joe DiBartolomeo, Vice President of Clinical Affairs for Medifast, "The introduction of the Medifast program is a great opportunity to assist NovaCare's vast customer base with weight and disease management needs which is often related to people's need for rehabilitation. We are excited about the opportunity to establish Medifast products within a network of Rehabilitation centers."

NovaCare Rehabilitation, a leading operator of outpatient rehabilitation clinics in the U.S., provides preventative, rehabilitative and performance- enhancing programs and services that maximize functionality and promote well- being in patients of all ages and abilities. Through an integrated local market network, NovaCare Rehabilitation effectively partners with employers, payors and case managers.

This release contains forward-looking statements, which may involve known, and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.

SOURCE: Medifast, Inc.

CONTACT: Casey Seward, Public & Investor Relations Specialist,
+1-410-504-8154; or Mathew Henderson, CEOcast, Inc. for Medifast,
+1-212-732-4300