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Medifast to Ring Opening Bell at the AMEX; 1st Quarter Advertising Campaign is `Awesome' With Over 820 Million Impressions
PRNewswire-FirstCall
OWINGS MILLS, Md.

Medifast, Inc. announced today that its Chairman and CEO, Bradley T. MacDonald, has been invited to ring the opening bell at the American Stock Exchange (AMEX) on January 16, 2003 at 9:30 am on the exchange floor. The more than 80-year-old tradition honors the listing of Medifast on the AMEX, which commenced on December 20, 2002 under the new symbol "MED."

"It will be quite an honor to be part of this remarkable tradition and I am pleased for all the employees and shareholders of Medifast who have rallied together to reach this definitive milestone," says MacDonald "Being listed on AMEX makes us close to the financial community and close to one of the most important markets in the world. Everyone in the Company is delighted about the improved trading platform and visibility that the AMEX delivers to Medifast and our shareholders."

During the first quarter of 2003, Medifast will deliver over 820 million consumer impressions through a national print and network radio advertising campaign featuring Coach Dick Vitale, ESPN's celebrity sportscaster. Look for Medifast ads in a variety of national publications including Parade Magazine, Today's Health and Wellness, Modern Maturity, and over the airwaves of CBS radio during the NCAA's March Madness. "Our aggressive advertising campaign is the largest in the history of the Company and has proven successful thus far by increasing sales and revenue way beyond forecast for the first two weeks of January," says MacDonald. These ads offer $25.00 coupons as incentives to join the Medifast program supported by over 15,000 physicians since 1980.

This release contains forward-looking statements, which may involve known, and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.

SOURCE: Medifast, Inc.

CONTACT: Casey Seward, Public & Investor Relations Specialist, Medifast,
+1-410-504-8154

Web site: http://www.medifast.net/