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Medifast Inc. and Physicians Directed Health Inventions Inc. Form Strategic Alliance to Combat Obesity With MEDIFAST BRANDED WEIGHT MANAGEMENT PRODUCTS

Bradley T. Mac Donald, Chairman of the Board of Medifast, Inc. (BULLETIN BOARD: MDFT) and Dr. Wayne Andersen, M.D., Medical Director of Health Inventions Inc. are proud to announce a Strategic Alliance between both companies that combines MEDIFAST WEIGHT MANAGEMENT PRODUCTS AND PROTOCOLS with the disease management and health network of Health Inventions Inc., an established group of medical professionals and associates throughout the United States and Canada. In addition, Dr. Andersen has made a substantial investment in Medifast Inc. as a Series "C" Preferred Stockholder and will serve as the Chairman of the new Medifast Medical Advisory Board, which will advise the Board of Directors and the Management of the Company as to current trends and business opportunities in the treatment of obesity and its disease management implications with Health providers.

This announcement follows another "Strategic Alliance" with PHYSICIANS WEIGHT LOSS CENTERS INC., a division of Health Management Group out of Akron, Ohio. Medifast has achieved 8 consecutive quarters of profitability and has grown revenues by 30% YTD in 2001. Watch for the Medifast Branded Advertising Program to be released in January, which includes National Print and Radio. This dynamic advertising program will support the Medifast network of Medical Practitioners and their patients via the web site and the 1-866-MEDIFAST customer service line.

This release contains forward-looking statements which may involve known and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.


SOURCE: Medifast, Inc.

Contact: Bradley T. Mac Donald, Chairman & Chief Executive Officer of
Medifast, +1-410-581-8042, ext. 231