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“With an experienced leadership team and dedicated independent OPTAVIA Coaches, the company is well positioned to capitalize on numerous growth opportunities – reflecting the success of our approach to optimal health and wellbeing for our Clients.”

— Dan Chard, Chief Executive Officer

Bill Baker

Bill Baker has served as the Executive Vice President, Information Technology since August 2016.   Mr. Baker oversees the vision, leadership, development and implementation of IT initiatives for the organization.  Prior to joining the Company, Mr. Baker was the CIO for Tricore, from 2013 to 2016, where he served as a key member of the executive team and CEO of their Software subsidiary. From 2010 to 2013, Mr. Baker was the CIO for Rodan & Fields. From 2007 to 2010 Mr. Baker was the CIO for Arbonne International.