Press Releases

Medifast, Inc. announced today the launch of a revolutionary line of soy-based products specially formulated to improve the health and general nutrition of adolescents aged 10-16. The products were formally launched at the Pediatric Academic Society meeting in Seattle, Washington and the American Society of Bariatric Physician's meeting in Las Vegas, Nevada. The Fit! Line, which will be available in June, is expected to generate significant revenue. The products include a chocolate-flavored shake, packaged in a drink box, and two nutrition and energy bars in chocolate and peanut butter flavors. Fit! supplements can be used as a healthy breakfast, lunch or snack.

"We continue to develop new products to address markets with tremendous potential," said Bradley MacDonald, Medifast's Chairman and CEO. "Adolescent obesity is a rapidly growing problem, and we believe that this new line has the ability to offer a solution to a huge untapped market."

"During adolescence there is an increasing incidence of nutritional deficiencies and poor eating habits," says Dr. Wayne Andersen, Medical Director for Medifast. "Overweight young people, particularly those who are older, tend to have a 1 1/2- to 2-fold increase in the risk of being overweight as adults," said Dr. Andersen.

The Fit! line will provide Medifast with the opportunity to increase its practitioner base to include a nationwide network of pediatricians and school nurses through an aggressive marketing campaign that will begin in early June.

This release contains forward-looking statements, which may involve known, and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.

SOURCE: Medifast, Inc.