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Medifast Reports Record April Revenues; Company Expands Marketing Initiatives During the Second Quarter
PRNewswire-FirstCall
OWINGS MILLS, Md.

Medifast, Inc. announced today that revenues for the month of April increased by 155% to $2.2 million versus $0.9 million during the same month last year.

"Medifast's continued growth can be attributed to the overwhelming response to our national advertising and aggressive marketing campaign, in addition to the sales generated from our Take Shape for Life Division," said Bradley MacDonald, Medifast's CEO and Chairman. "As a result, we plan on further expanding our marketing efforts during the second quarter. Medifast will now deliver over 600 million consumer impressions through national print media such as AARP's The Magazine and Parade Magazine. These ads will offer customers incentives to join the Medifast program supported by over 15,000 physicians since 1983."

This release contains forward-looking statements, which may involve known, and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.

SOURCE: Medifast, Inc.

CONTACT: Casey Seward, Public & Investor Relations Specialist of
Medifast, +1-410-504-8154; or Mathew Henderson of CEOcast, +1-212-732-4300,
for Medifast