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Medifast Establishes New `Take Shape For Life Health Institute' And `MEDSLIM Clinics' to Build Revenue and Profit Growth; Diabetes Direct - First to Distribute New Diabetic Bars
PRNewswire-FirstCall
OWINGS MILLS, Md.

Chairman of the Board of Medifast Inc. (BULLETIN BOARD: MDFT) Bradley T. MacDonald announces the restructuring of its sales and marketing organization to prepare the company for double-digit revenue growth in the next year. "Medifast, through its new `Take Shape for Life, Inc.,' subsidiary has established a `Health Institute' to execute a virtual clinic featuring thousands of Health Advisors under the direction of Dr. Joe DiBartolomeo, its Clinical Director, supporting thousands of Primary Care Physicians in their fight against obesity and diabetes. This program is modeled after the original Medifast `Lifestyles' program and similar to the Military Medical model. The focus of this program is to leverage the Medifast branded leadership position in clinical disease and weight management with a strong organization to provide behavior modification to ensure the success of the program."

Dr. DiBartolomeo will be developing this virtual clinic model with at least 50 Associate Medical Practitioners directing certified and trained Health Advisors. Opportunities to join this new network of health advisors will appear in the National News Media in the next few weeks. Interested parties should call 1-800-572-4417.

The Company has notified Health Inventions, Inc. of its intention to terminate its relationship on August 30, 2002, as it could not meet the Company's risk and credit standards.

Dr. DiBartolomeo, Vice President of Clinical Affairs for Medifast, formerly a 20-year veteran of Nutri-Systems, announces "The establishment of the new MEDSLIM™ Clinical Network." Physicians with a significant amount of patients desiring to focus on disease and weight management services now can join the "MEDSLIM Clinical Network" with a complete weight loss and disease management program to include a comprehensive marketing and advertising support program. MEDSLIM has already signed up 2 clinics in the first week and expects to have over 100 clinics in operation over the next 12 months, operated by qualified medical practitioners who desire to manage high volume clinics.

Medifast has signed a distribution and licensing agreement to provide diabetic and weight management products to Diabetes Direct, Inc. They became the first customer to distribute Medifast's new Diabetic Bars that are great tasting, contain only 1 gram of sugar, and are low glycemic ... ideal for diabetics. Medifast Plus for Diabetics, which is being clinically tested at Johns Hopkins University, is fast becoming a "star" in the Medifast product line.

This release contains forward-looking statements, which may involve known and unknown risks, uncertainties and other factors that may cause Medifast's actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management's expectation on this date.

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SOURCE: Medifast, Inc.

CONTACT: Bradley T. MacDonald, Chairman & Chief Executive Officer of
Medifast, +1-410- 581-8042, ext. 231